Course curriculum

  • 1

    Welcome to The Art & Business of Personal Brand Photography Masterclass

    • Welcome to the Art & Business of Personal Brand Photography

    • ClientCommunicationSequence

  • 2

    Getting Started

    • Let's get started!

    • Marketing Calendar

    • Your Action Plan Worksheet

    • Guidebook - Updated 9/22/20

  • 3

    WEEKLY TASKS and GENERAL DISCUSSION

    • KEEPING "ON TASK"

    • LET'S CONNECT!

  • 4

    Week 1; HOW TO GET OUT OF THE HOURS FOR DOLLARS EQUATION

    • Week One Module: Understanding the True Value of Your Work

    • Week One Q&A

  • 5

    Week 2; FALL IN LOVE WITH MARKETING

    • Week Two Module: Marketing Channels and Using them Strategically

    • Week Two Q&A

    • BONUS; Marketing Module w. guidebook

    • BONUS; Creating your signature offers

  • 6

    Week 3; HAVE A SUCCESSFUL SALES CALL 100% OF THE TIME

    • Week Three Module: Have a Successful Sales Call 100%

    • Week Three: QA

    • Bonus Module: Website Dos & Donts

  • 7

    Week 4; DELIVERING FAN WORTHY RESULTS

    • Week Four Module; Planning + Prepping for a Fan Worthy Photoshoot

    • Week Four; QA

  • 8

    Week 5; GO #BTS LIVE WITH ME AND A CLIENT

    • #BTS with me + Melissa Hoffman on her Oakland Brand Shoot

    • Week 5; QA

  • 9

    Week 6; BECOMING YOUR OWN CEO

    • Week Six Module; Running a Business with Systems, Team and Schedule

  • 10

    Bonus Week; IS YOUR WEBSITE WORKING TO INSPIRE INQUIRIES?

    • Website DOS and DONTS